Our Consultants

Our many years of experience in managing various automotive business functions are what makes us an expert at meeting your company's needs.

Rick Rollins

Rollins Performance Companies:

Rollins Performance Marketing, LLC / Rollins Performance Manufacturing, LLC / Filter Solutions Technologies, LLC (FST Performance).



Rick has almost 40 years of practical, hands-on experience in almost every intity of the automotive aftermarket industry. He founded Rollins Performance Marketing, LLC after working as Vice President of Marketing and Sales of Superchips, Inc. Other previously held excutive positions include; Taylor Cable Products, Hasting Manufacturing, and Automotive Distributors Inc.

Rick is currently the Immediate Past Chairman of the Board of SEMA and was inducted into the SEMA Hall of Fame in 2006 and the MPMC Hall of Fame in 2011. 

Additional industry accomplishments include:

-Vanguard Award, awarded by the SEMA Young Excutives Network

-PWA Person of the Year, twice: 1993 & 2004

-SEMA Board of Directors, 16 years

-Performance Pro Award, awarded by Argus Publishing

-SEMA Hall of Fame, 2006

-MPMC Hall of Fame, 2011  


Currently serves on the Board of Directors for:

-Hot Rodders of Tomorrow - Engine Challenge


Rollins is also a member of: the Specialty Equipment Market Association (SEMA) and the Performance Warehouse Association (PWA).


Areas of expertise

  • Marketing and Sales planning and management 
  • Product distribution

Contact Us or Make an Appointment

For answers to your questions or to schedule a meeting, please call:

Phone: (407) 323-0122 / FAX: 407.323.0322


Or send us an email.

News & Events

2013 See us at:


  • C.A.R.S. (Show): Hickory, NC / Jan. 4-5
  • Sprint Cup Team testing at Daytona / Jan. 17-18
  • MPMC Media Trade Conferences: Santa Ana, CA / Jan. 22-24
  • Rolex 24 @ Daytona: Daytona Beach, FL / Jan. 26-27
  • Miami Boat Show: Miami Beach, FL / Feb. 14-18
  • Hot Rod Power Tour: Arlington,TX - Charlotte, NC / June 1-7
  • Hot Rod Roundup: Pigeon Forge, TN / Sept. 5-7
  • PWA Conferences: Phoenix, AZ / Sept. 22-25
  • SEMA Show: Las Vegas, NV / Nov. 5-8
  • PRI Show: Indianapolis, IN / Dec. 12-14 





More news and events.